The ASK:

Eventize the release of Paramount Pictures TMNT: Mutant Mayhem and include in cultural conversation to drive awareness and engagement.

The STRATEGY:

Paramount partnered with TelevisaUnivision during the hottest Spanish-language award show for Gen Z of the summer, Premios Juventud. To bring TNMT top-of-mind we created a custom branded short-form content series featuring influencer led red carpet interviews and interactive filter fun. We leveraged the buzz and chatter of Premios Juventud and the power of popular content creators (COMPA House, Rosy McMichael, Menudo, Karla De La Torre and Sol Carlos) to drive momentous awareness that generated engagement and intrigued reactions across TU social platforms.

Campaign levers:

Social-led custom snackable video series with influencers at TU tentpole.